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Edmond
ZUCCOLO and Joseph
ROCHET, Friends and business partners, exceptionally skilled technicians, inventors, visionaries and empire builders, the names of these two forward-looking and well-respected entrepreneurs shall ever be inseparable from the brand and the name company that they set up : ZRC. ZUCCOLO ROCHET & CIE. |
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1904
: In Geneva, Edmond
Zuccolo worked
as a bespoke craftsman for a workshop manufacturing chains, Joseph
Rochet became the foreman of this workshop.
1909 : The two men form a partnership
to make chains for pocket watches.
1914 : A trade register is opened in Geneva,
the company is registered under number 879.
1916 : The first workshop is opened in
Haute-Savoie.
1917 : ZRC.
ZUCCOLO ROCHET & Cie® is one of the pioneers of the rising
watch bracelet industry. The innovative technology of its expanding metal
bands is rewarded
by obtaining the 1st
prize in the “Competition for
New Industries” in Geneva.
1919 : All activities are concentrated
in Annecy.
1925 : A factory
is built in Annecy.
1945 : ZRC
continues to grow under the leadership of Louis
Brunet, the son-in-law of Joseph Rochet. He creates and develops
a sales network dedicated to French retail Jewelers.
1950 : A showroom is opened in
Paris.
1960 : Thanks to the tireless energy
of Georgette
Rochet, Joseph Rochet's widow,
the company became a public limited company with 100% or corporate capital
held by the Rochet-Brunet family. She
was assisted by her daughter Andrée
Rochet-Brunet, and Louis Brunet the General Manager. Two
subsidiaries are opened in Europe: Barcelona in association with Manuel Viñas and Daniel
Bastida
; Brussels with Pierre Tigranoff who joined the group in 1976.
1970 : Joseph Brunet's grandson, Patrick Brunet,
takes over the management of the company.
1975 : In order to gain shares of the leather bracelet market, a production
subsidiary is opened in Besançon.
In the next 25 years the shares of leather strap
grows from 9% to 80% of the total company sales.
1981 : ZRC leaves the Annecy center and moves in a more functional factory in the industrial zone of Seynod.
1985 : Patrick
Brunet's wife, Catherine
Brunet becomes the Sales Manager and, later on became General Manager.
1992 : Start of another manufacturing outlet in association with Gérard
Simon, named SIBRA, in Besançon.
1994 : A new factory is built in Besançon to manufacture:
- ZRC and Jean Rochet Paris® replacement bracelets.
- OEM bracelets.
1995 : A new production subsidiary is created with Indian partners
O.P. Marwah and Rajiv
Marwah named SIBRAMA
in New Dehli. A distribution
subsidiary is opened in New York.
1997 : Georges Brunet, the son of Patrick and Catherine Brunet,
joins the company to take charge of product management.
2000 : Charles Brunet, the second son of Patrick and Catherine
Brunet, joins the company to take charge of France Sales.
2001 : To combine its activities in China, an Asian subsidiary is
opened in association with Fujio Hirata : ZRC Hong-Kong.
2002 : A new Indian factory is built in Noïda (UP) to
triple ZRC's production capacity.
2003 : Extension of the SIBRA plant in Besançon.
The Group is planning to include a test lab, a fast prototyping department
and a CAD unit.
2004 :
Reinforcement of the Research & Development service in Annecy with the arrival of a new designer product manager. ZRC. ZUCCOLO ROCHET & Cie® celebrates its 100 years.